These last few weeks, our team has been flooded with things that signal the end of another year: holiday party invitations, final catering requests, saying goodbye to Venice, year-end close-outs, and thoughts of “so… how did we do in 2018?”
But how do you measure a year? Major life events? Places traveled, connections made, or goals accomplished? We love the idea of quantifying a year – and it truly makes us happy whenever we read a year-end update filled with measurable victories. Yet, we’ve realized that the most important metric, in our opinion, is hardest to quantify: like how much personal growth one experiences running a small company. What lessons we’ve learned. What made us laugh or cry. What our decisions said (or didn’t say) about us. These are harder to measure, of course.
As a company, we promised ourselves to push the boundaries of transparency. Keeping to this promise, we’d like to share an honest look of our year – and we hope that you’ll get to know more about who we are, too.
What were our biggest highlights of 2018?
There were definitely a lot of high-key moments this year – from all the amazing, like-minded brands we’ve worked with to all the fun and exciting events we’ve had the privilege of participating in. We’ve also expanded our reach into farmers markets (hello, Studio City Farmers Market!), and in the process, sourced our fruit directly from the local farmers.
In 2018, we grew our Amazebowls family and hired some new team members, including our first few interns (who were amazing!). We also focused on celebrating our team’s successes (prize wheel, anyone?), and ensured that we all did our part in building the kind of company we wanted to be – for each other and for our community. There’s nothing quite like finding the right people to be on mission with.
What were some big lessons we’ve learned this past year?
We learned to not be afraid to step out of comfort zone. This year, we tried venturing out into the unknown, and seized opportunities that weren’t very “intuitive.” We offered our products to different customer demographics and were pleasantly surprised by the enthusiastic reception every time. Our team also pushed its limits operationally, without sacrificing quality of ingredients or process. As a small business that is focused on making fresh product to order, doing outdoor events can be quite challenging… and the fact we were able to successfully serve 600 bowls at Revolve Festival and Complex Con, and 2,500 bowls at Lightning in a Bottle (INSANE!) encourages us to push for expansion in 2019 (could we be coming to YOU soon? ;-)).
No matter what’s happening around us, always find time to innovate. Although our passion is to promote our mission through our creative bowls and menu, we found ourselves letting innovation take a back seat at times. In 2019, we’re not letting anything stop us from creating products and experiences we wholeheartedly believe in – and that you’ll absolutely love, too.
Prioritize community. We ultimately envision a company that aims to engage, educate, and empower people, families, and communities to live healthy and balanced lives. This isn’t only lived out through our healthy products, but also in our partnership and alignment with others who are striving for the same values and ideals. We might not always get everything right, but at the end of the day, we will always strive to put people first.
What are we looking forward to the most in 2019?
The question that makes us think about the future. In many ways, planning for 2019 has already been underway, and we’ve been working hard behind the scenes to bring Amazebowls to, well, the future (we can’t wait to share everything with you soon!). Here’s a sneak peak of what we’re looking forward to the most:
Being a fully sustainable food company that makes everything from scratch
Furthering our production of made-in-house granola, and also exploring nut milks and other inventive toppings
Expanding our food delivery capacity to make our products more accessible for everyone (exciting new partnership ahead? Stay tuned for the announcement!)
Lastly, we can’t close out our year without a huge THANK YOU to everyone who has supported Amazebowls this past year, especially those who’ve been with us since the beginning – our dedicated Amazebowler family, partners, and customers who kept us going, one bowl at a time. We wouldn’t be where we are without you, and for that alone, we are grateful.
Cheers to a healthy and happy new year!
With love and appreciation,